Trend of the month
Invitation via bottle opener
The US-based advertising agency Cargo Collective developed a virale marketing concept for brewery brand Heineken called "The Invite". A bluetooth bottle opener sends event invitations via Facebook. In case the user opens a bottle of Heineken beer, the opener automatically sends an invitation for an evant of the current location on all wallpapers of allocated friends, who are nearby. The one who receives the most confirmations via Facebook, wins a box of beer to celebrate with friends.
Source: TrendONE
Building Innovation Culture
Targets, processes, concepts, benefit, implementation
The targeted development of innovation culture is a critical success factor and a central leadership function. Innovation culture is a set of values, beliefs, convictions and behaviour as well as norms and rituals - from top management to the lowest hierarchy level. All levels need to preceive an added value through innovation development.
The in-house trainings and consulting sessions on innovation culture consist of modern methodologies as well as concrete concepts and culture-building measurements. KEY VALUES works on benefit dimensions for all stakeholders based on the evaluation of the cultural status and potential in order to develop sustainable values.
